It is not shocking that Bots are worldwide, particularly in the marketing world, considering the world’s aptness towards automation. Although any marketing strategy still has to be managed, bots and automation do not matter when processing control and lead generation.Chatbot marketing is a great automation technique.

This digital marketing approach aims to automate consumer contact before the customer or user is redirects to an actual person for assistance.

importance of chatbot marketing

importance of chatbot marketing

Also read : What is Guerrilla Marketing? Examples of Guerrilla Marketing

What are Chatbots?

A chatbot is a program that automates user interaction. Various answers may be arranged depending on what a person chooses or asks. For example, a chatbot will ask a user which services they would like to hear about and provide an answer or lead the user to more details depending on the user preference.

AI operates advanced bots. Many third parties provide marketers and company owners with the opportunity to create their chatbots without special coding or programming expertise.

What is Chatbot Marketing?

Chatbot marketing is a chatbot technique to market the business. This strategy became very popular when Facebook made it possible for bots to incorporate into its Messenger functionality. Most messengers of the Facebook page have previously been entirely unused. Often consumers would ask questions or raise complaints, and even less often, an organization would directly react.

Why are chatbots becoming more and more popular?

Chatbots are intuitive, responsive, and appealing. People soon hooked up to a chatbot concept even though the idea was launched for the first time on the market, based on artificial intelligence.

According to a study, 57% of consumers choose to chat live to answer their questions.

Also, there is no need to exit the website or switch to a different program to connect with a chatbot. It would be best if you pressed the dialogue window in the corner of the screen.

Chatbot’s ease and familiarity have led people to get interested in the notion of a digital chatbot.

A Chatbot is a programmable software that can execute a variety of actions. They are economically productive and can set effortlessly. 

The growth in chatbots depends primarily on many factors:

  • The use of messaging apps has increased.
  • The flourishing mobile applications economy.
  • AI and other computational technology have been growing.

Different ways of using Chatbot Marketing:



If your company receives many requests for customer support via Messenger (or if you plan to start using Facebook Messenger as a customer service channel), a bot could be a significant help. You may create a chatbot to limit customer service complaints to a specific category before leading them to the right person to speak to.


A chatbot will contribute to getting you in your pipeline. It can be a fantastic start for a client trip, whether you use it to arrange appointments or to gather e-mails for your newsletter. Some people don’t want to use a phone to dial, so it can help add a simple way to continue online contact.


Let clients or prospective clients ask their chatbot’s fundamental questions. Programing a bot with queries and their responses is a perfect way to give the audience data in a more engaging atmosphere.


Facebook Messenger chatbots can also give the company the chance to shop in-app. You may adapt it to allow consumers to browse items and even buy directly in the chat room.


Generally, there are so many common chatbot marketing strategies. You may use it as a plumbing tool. If anyone voluntarily sends your chat, you will continue to send valuable and insightful messages to help them make a transaction or register for services. It can be a crucial weapon (still better than e-mail marketing) in the digital marketing arsenal because it is still a more direct one-on-one contact.