Do you know there are more than 1 Billion websites on the world wide web? It shows the importance of a website in today’s world.
And do you know 75% of the consumers judge the company’s credibility by its website’s design?
Is it enough to tell you about the importance of a website?
There are more than 800 Million Internet users in India, and your business’s online presence is crucial in this digital era.
The Internet presence of your business is crucial in 2021, and it helps your business in various ways.
According to statistics, 6 out of 10 customers expect brands to have online content about their business.
If you haven’t entered the digital world, then here are some reasons to tell you
The importance of websites for your business.
A website is like your 24/7 assistant for your business. Your customers can visit it anytime, anywhere, even if they are your business hours or not.
It offers 24/7 convenience to you and your customers to access the information about your business.
Nowadays, companies have integrated chatbots for customer engagement, and it helps brands engage with their visitors even if they are not available.
Having a website is cost-effective because it saves your office and other expenses if you have an online business. A website can help you to sell your products directly to consumers without paying any medium body.
It will save your staff expenses, rental expenses, and utility expenses, etc. Having a business can save you lots of time. You can share any information and access everything in one place at any time.
A website is one of the best and easiest ways to communicate information between buyers and sellers.
Your customers can see your contact information, your location images, your opening hours, and customer feedback from existing ones.
You can share promotional videos of your brand and link your social media handles and build a community with your customers.
EXPANSION & INSIGHTS
A website helps your business break geographical barriers, and it can be visited by anyone, anywhere in the world. It will be able to find your company and become your potential customer.
A website’s additional benefit is that it gives you analytical insights into your website with analytical tools. Website insights give you an idea about how your website is performing and change according to them.
SEO and paid advertising are among the best ways to reach your target audience and create awareness for your brand.
There are tools like Facebook ads and Google AdWords that help you in your online advertising and reach your target audience.
If online advertising and SEO are done correctly, it can give you potential customers and generate leads.
Websites are a great source of communicating information, and it is a great place to showcase your achievements and what you will achieve in the future.
So, it is all about the importance of a website and how it can positively help your business. Please share your opinion about the importance of websites for businesses and give your feedback to us.
Hi, I’m Abhishek, a Business Consultant. I’m passionate about marketing & technology and I’m a Marketing Head at Bliss Marcom, a Noida Based Digital Marketing Agency. I also trained entrepreneurs, students and freelancers in Digital Marketing.