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What is Guerrilla Marketing? Examples of Guerrilla Marketing

What is Guerrilla Marketing? Examples of Guerrilla Marketing

by Abhishek Kumar | Feb 12, 2021 | Digital Marketing

In 1984, Jay Conrad Levinson introduced “Guerrilla Advertising,” in his book. Guerrilla marketing was influenced by guerrilla warfare, a type of unconventional warfare, and relates to limited tactical techniques of armed civil society. Many of these...

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